sound curation

 "Music is the shorthand of emotion." – Leo Tolstoy

• Music has the power to evoke emotions instantly, which is why it plays a central role in creating the emotional connection between a brand and its audience.

"Good music is good for business." – David Ogilvy

• The father of modern advertising recognized that music could set the tone for a brand's message, making it more memorable and effective.

"Sound is a powerful trigger for memory, and music is one of the most powerful sounds in brand marketing." – J. Walker Smith

• J. Walker Smith points out that the connection between sound and memory is key to making a brand unforgettable.

"The right song can capture the spirit of a brand." – Jonathan Mildenhall

• As a former CMO of Coca-Cola, Mildenhall emphasizes that selecting the right music can encapsulate the essence of a brand's identity.

"The power of music is not just in the sound itself, but in its ability to communicate feelings that words alone can’t." – Franklin D. Roosevelt

• Music’s non-verbal impact allows brands to communicate complex feelings and messages in a way that words sometimes cannot.

"Brands that tap into the emotions of consumers have the most lasting impact. Music is a shortcut to that emotional connection." – Chris Toy

• Chris Toy discusses how music accelerates the emotional bond between consumers and brands, making it a shortcut to brand loyalty.

"Music is the most effective way of influencing people on a subconscious level." – Don Draper (Mad Men)

• The iconic ad executive from Mad Men understood how music could subconsciously influence perception and brand attitude.

"Brands that leverage music well can tell their story in a way that feels authentic and memorable." – Richelle Parham

• Parham highlights that integrating music thoughtfully helps a brand’s narrative feel genuine, making it resonate more deeply.

"When a brand uses music to evoke nostalgia, it’s a shortcut to emotional engagement." – Jean-Marie Dru

• Jean-Marie Dru, a marketing expert, explains how nostalgia-driven music can trigger strong emotional engagement with a brand.

"Music is the most powerful way to alter someone's state of mind. A good track can transport you instantly." – Tommy Lee

• Tommy Lee points out that music’s ability to shift moods makes it a vital tool for brands to influence consumer emotions and perceptions in real-time.